What's FOB Shipping Point?
blog.hubspot.com

There’s a huge difference between ordering a couch and ordering a pizza. Hi, I’m Captain Obvious. Here’s a less-obvious statement: the difference between a couch and a pizza isn’t just that you can eat one of them … It’s the point at which these orders officially belong to you. You pay for your pizza when […]

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The Top 12 Tips for Running a Successful Video Blog
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Blogging is one of my favorite ways to drive traffic to websites and engage with audiences. But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise. In fact, experts predict that by 2019, 80% of the global Internet traffic will be videos. More than half […]

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The True Meaning of Self-Awareness (& How to Tell If You're Actually Self-Aware)
blog.hubspot.com

Self-awareness is a critical tool to help you reach higher levels of job satisfaction, become a better leader, improve relationships with colleagues, and manage your emotions better. It’s also positively correlated with higher levels of overall happiness. And yet, as one study estimates, only 10-15% of people are truly self-aware. Luckily, self-awareness can be practiced […]

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PR Career Guide: Public Relations Job Titles, Descriptions, & Salary
blog.hubspot.com

Choosing your career path is arguably the most important decision of your life. But how do you know what a job is actually like if you’ve never had any experience working it? If you landed on this blog post, you’re probably considering a career in public relations. The work definitely appeals to you, but you’re […]

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How to Leverage Your Brand’s Story to Drive Sales
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Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be more to it than that. […]

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We Looked Through the Russian-Bought Facebook Ads. Here's What We Noticed.
blog.hubspot.com

The U.S. House Permanent Select Committee on Intelligence (HPSCI) Minority yesterday released roughly 3,400 ads that ran on Facebook and Instagram leading up to the 2016 U.S. presidential elections. The ads, which were purchased by the Russian-based Internet Research Agency (IRA), ran between Q2 2015 and Q3 2017, meaning that some of them continued to run […]

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Unriddled: Facebook's Big Executive Shake-Up, Microsoft Build, and More Tech News You Need
blog.hubspot.com

We all have a favorite time a year. For some, it’s the winter holidays. For others, it’s the entire duration of summer. And for tech nerds (including yours truly), it’s developer conference season. This week, the season for developer conferences forged ahead, with news and product announcements coming from Microsoft, Google, and several more. But […]

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Happy Customers Are the Biggest Marketing Opportunity of 2018
blog.hubspot.com

Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads, grows funnels, and inspires customers to buy. But great marketers also know a hard truth about their work. That ultimately, no matter how much effort goes into building and refining your marketing […]

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