How to Edit a PDF [Easy Guide]
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If you regularly send PDF files over the internet, the guide below will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in […]

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My Favorite Time-Saving Social Media Marketing Tools
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Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience. But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job. You […]

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Create a Waterfall of Downloads for Your Ebook
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Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. Those of you who have recently written an ebook, […]

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How to Write a Cover Letter for an Internship [Examples & Template]
blog.hubspot.com

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. To really stand out, it’s important to personalize your cover letter […]

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How to Use Continuous A/B Testing to Increase Conversions
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When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you […]

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How to Quickly Identify What Is Killing Your Blog Conversions
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Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, […]

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How the HubSpot Content Team Overcame the "Pivot to Video"
blog.hubspot.com

You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift.  People began asking: Are writing skills still worth it? Will this […]

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4 Key Questions We Have for Mark Zuckerberg
blog.hubspot.com

It’s official: Mark Zuckerberg has landed in Washington. As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company — from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Zuckerberg’s appearance before lawmakers comes after revelations made in late March about […]

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