Contribution Margin Explained in 200 Words (& How to Calculate It)
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When you first start a business, you’re laser-focused on the quality of your product — polish the idea, build it, rebuild it, test it, go to market. Money doesn’t matter much yet. You might have initial funding, but all of it goes to research and development. But when that product begins to sell, and funding […]

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever
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Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For […]

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Stop Losing Sales with These 8 Persuasive Web Design Principles
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How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates. […]

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After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know
blog.hubspot.com

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly remember the region. The cherry blossoms are in full bloom. And when I was a wee lass, before the Washington Nationals came to fruition, April also meant that the […]

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How to Build Hype for a New Product Launch
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Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate […]

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How to Write a Perfect Email Newsletter That Converts
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Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending a newsletter for the sake […]

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What is a Facebook Pixel? [Easy Guide]
blog.hubspot.com

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach […]

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How to Guide People’s Emotions to Drive Sales
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Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the next level need to understand […]

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