The Top 10 Tactics for Marketing Your Company on a Budget
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Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. You don’t need to spend tons […]

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need
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Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg’s congressional hearings. (Feel like catching up? Check out our coverage here.) This week, we continue to wade […]

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How to Generate Leads with Facebook Ads
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Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users. You can […]

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The Best Editing Apps for Photos
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By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media. As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X […]

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12 Google Sheets Add-Ons to Streamline Reporting
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Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets. Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on […]

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How to Use Micro Influencers to Increase Your Product Credibility
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Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media […]

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16 Video Metrics Your Boss Actually Cares About
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Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s […]

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How to Segment Your Target Audience with Generational Marketing
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It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business owner, you have to use this knowledge to your advantage. All too often, I see companies launching broad-stroke marketing campaigns in an attempt to reach as many customers as possible. While I commend the approach and thought process, […]

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