How We Used the Pillar-Cluster Model to Transform Our Blog
blog.hubspot.com

If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out with the help of topic clusters. And yeah, the beautiful new homepage design, easy click-to-tweet buttons, and video modules help, […]

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Everything You Need to Know Before You Start A/B Testing
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Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think about the goal of your website. The layout of your website should match the goal for your website, depending on your […]

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Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
blog.hubspot.com

There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us. […]

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How to Make the Most of a 30-Minute Phone Interview
blog.hubspot.com

Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost? The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews […]

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Should You Jump on the Live Video Bandwagon?
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Social media platforms have evolved. Today, you can do much more than just write posts and comments or upload pictures and videos. Now, you have the option to live-stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. You just need to make sure you’re effectively using […]

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The 14 Coolest Beer Label Designs You've Ever Seen
blog.hubspot.com

While it’s certainly important for a beer to taste good, there’s no denying that packaging has a big influence on people’s buying decisions. Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the […]

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22 Brand Style Guide Examples for Visual Inspiration
blog.hubspot.com

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

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