How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment
blog.hubspot.com

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. But almost all social media pros will agree upon one: news feed […]

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10 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
blog.hubspot.com

Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch. As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant […]

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How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy
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Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to think about why they’re doing […]

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16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)
blog.hubspot.com

How lucky are you and why? How many times heavier than a mouse is an elephant? How many square feet of pizza are consumed in the United States each year? Hiring managers have heard about using these “creative” questions to identify the best candidates. Fortunately for intelligent and qualified candidates everywhere, studies have found that […]

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The Latest SEO Trends You Should Ignore
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Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation […]

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6 Psychology-Backed Hacks for Making Engaging Videos
blog.hubspot.com

At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to grip our audience from start to […]

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Marketers Weigh In: Which Live Video Platform Should You Use, and When?
blog.hubspot.com

Do you like to argue? I do. I come from a long line of debaters, negotiators, and general question-askers — and now, it turns out, sparking these discussions has become part of my job. That often manifests itself during our team’s lively Slack discussions  around everything between what’s for lunch and the latest marketing news — […]

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16 of the Best Landing Page Design Examples You Need to See in 2017
blog.hubspot.com

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.  Take form length, for example. It’s just one of the many components you need […]

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