9 Brands That Thrive Without a Traditional Marketing Budget
blog.hubspot.com

“Brands So Popular They Don’t Need to Advertise!” “10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through. But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun […]

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6 Predictions for the Convergence of IoT and Digital Marketing
blog.hubspot.com

We’re on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing … but what’s the Internet of Things? The Internet of Things is the connection of everyday […]

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Should You Be Worried About The Next Google Algorithm Change?
feedproxy.google.com

“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic algorithm updates, even if he was a few centuries early. See, Google makes roughly 500 – 600 changes each year. Some are major, […]

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The Future of Social Media Is Here: These Are the Trends You Need to Know
blog.hubspot.com

It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

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10 Examples of Amazing Viral Marketing Videos
blog.hubspot.com

93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your […]

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July Social Media News: Snapchat Links, Instagram Photo Replies & More
blog.hubspot.com

In the age of the 24-hour news cycle, it’s tough — scratch that — it’s impossible to keep up with every single story that comes out. And that’s especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, “So … where should I post […]

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Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
blog.hubspot.com

What was the last great idea you had for growth?  No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead […]

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How to Use Social Listening to Create Viral Content
feedproxy.google.com

Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula that will enable you to create viral content on command. It’s not like you can just flip a switch and get mass […]

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