How Your Agency Can Add Value and Minimize Risk for Small Businesses
blog.hubspot.com

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey, marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change. If it’s spent without a commensurate increase in new […]

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Organic Networking: 3 Tips for Natural Success
blog.hubspot.com

Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections, expand your social network, and […]

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6 New LinkedIn Features You May Have Missed
blog.hubspot.com

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps. LinkedIn is […]

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How to Do an Online Giveaway That Doesn’t Suck
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Who doesn’t want something for free? It’s a very enticing proposition. Some of my best business-boosting hacks have taken place when I’ve offered something free. I’ve given away free tools, free software, free headphones, free trips, free cash, and hundreds of free resources. Free is amazing. And hardly anyone will turn down a free gift, […]

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What Is Bounce Rate? (And How Can I Fix Mine?)
blog.hubspot.com

Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website’s analytics, it’s part of a metric that can be really confusing when […]

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The Beginner's Guide to Conversion Rate Optimization (CRO)
blog.hubspot.com

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on […]

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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
blog.hubspot.com

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant […]

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18 SEO Tactics That Take Only 30 Minutes Each
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I feel SEO has a reputation for being meticulous and painstaking. And perhaps that’s true to a certain extent. The initial phases of an SEO campaign can, in fact, be grueling. There’s on-site SEO, off-site SEO, and—everyone’s favorite—technical SEO. So, yeah, it can be kind of a pain. But here’s the thing. There is a […]

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