The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles
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On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the […]

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How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
blog.hubspot.com

Disclaimer: I love Saturday Night Live. Actually, that’s a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. So you can imagine my joy when SNL started going digital. After almost 40 years on the […]

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
blog.hubspot.com

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

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You Can Use 404s to Boost Your SEO. Here’s How.
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The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site. You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball. If you’re not sure what a […]

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
blog.hubspot.com

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]

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Where We Are: The 2017 State of Content Marketing [Infographic]
blog.hubspot.com

“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, […]

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How to Use Canva: An 8-Step Guide to Creating Visual Content
blog.hubspot.com

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles […]

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How to Create a Trust Seal on Your Checkout Page
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Trust is everything. If you can’t earn consumers’ trust, you’re fighting a losing battle. And what’s a specific area that makes many consumers wary? That’s simple. It’s the way in which businesses handle payment information. In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment. Research […]

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