How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
blog.hubspot.com

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at […]

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide
blog.hubspot.com

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to be figuring out yet another way […]

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How to Become a Marketer Who Thinks Strategically
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One of the greatest challenges a new marketer will face is getting into, and staying, in the right mindsight. By its very nature, marketing is highly tactical. There are countless ways to engage your audience. Unfortunately, most of the tactics tend to be done in a vacuum without any thought about strategy. They’re reactionary, which […]

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7 Tips to Take Your Content From “Meh” to Amazing
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One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates […]

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How to Write a Case Study: The Ultimate Guide & Template
blog.hubspot.com

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X, or that you’re way ahead of the competition when it […]

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