A Data-Driven Method for Finding Out Whether Your Content Sucks
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Sometimes, you have to show some tough love. You’ve got to be brutally honest. Because I value you (yes, you!) as a reader, I don’t want to lie to you or sugarcoat things for you. You deserve better. I want to give you the best advice possible so you can go out there and succeed. […]

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How Experiential Marketing Works: 7 Enlightening Tips
blog.hubspot.com

What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened. As marketers, […]

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Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
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Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based […]

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How to Keep Up With Social Media News & Trends
blog.hubspot.com

If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all. Social media is constantly evolving. For example, […]

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A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic
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Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content that passes the 3,000-word mark blurs the line between an article and a guide, making it a unique type of content. It’s detailed, but it’s not too long. It’s the perfect type of content to truly […]

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How to Create 360-Degree Video: The Ultimate Guide
blog.hubspot.com

There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on […]

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8 Advanced Tips for YouTube Search Optimization
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When was the last time you watched a YouTube video? If you’re a normal human being with access to the Internet, my guess is you interacted with YouTube in some way in the last 24 hours. YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed […]

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Here’s Why Your Customer Acquisition Strategy Isn’t Working
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Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the process of turning leads into paying customers comes with a lot of twists and turns. What looks great on paper doesn’t necessarily […]

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