9 Strategies for Improving Lead Quality From B2B PPC Campaigns
blog.hubspot.com

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming […]

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A Loyalty Program Becomes a Retention Hub
blog.hubspot.com

It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more ecommerce stores enter the market, the demand for PPC goes up. Simple economics tell us that these prices are on an upward trend. Today’s top ecommerce […]

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How to Know If Your Business is Ready For an Open Source Platform
blog.hubspot.com

In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they’re not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the […]

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Be a Better Teacher and Writer: 6 Teaching Techniques You Should Know
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Marketing is a chance for education. Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher. This is really powerful. You can become one of the few educational influences in most people’s lives after they leave school. Beyond helping your business grow, inbound marketing allows you to […]

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17 Data Visualization Tools & Resources You Should Bookmark
blog.hubspot.com

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims. That being said, if […]

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Beyond .COM, .ORG & .NET: A Beginner's Guide to Brand Top-Level Domains
blog.hubspot.com

For marketers, the domain name system (DNS) can be a little tricky to navigate. If you’ve ever been tasked with buying a domain name, you’ve probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story […]

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4 Techniques to Optimize Your Nonprofit Newsletter
blog.hubspot.com

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support. With the outrageous number of messages that the average person receives online, organizations need to optimize […]

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The Demographics of Developers Around the World [Infographic]
blog.hubspot.com

If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak? These are the kinds of questions the folks at VisionMobile wanted to know — which is why they surveyed over 30,000 developers […]

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