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There have been plenty of predictions for the commerce industry in 2016. From drones and year round same-day delivery, to AI and wearable technology woven into our everyday fabrics. Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year […]
Large purchases require a lot of consideration from buyers—and for prospective parents and students, choosing a school is no different. This means that schools who only give students or parents the option to “Apply Now,” are missing out on a big opportunity. Think about it this way, you wouldn’t go to a car website and buy a new SUV […]
I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect. Data is logical. But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling. […]
Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way. With inbound, companies earn consumer attention through great content, and as a result, it’s easier for them to move leads […]
The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There’s a lot going on. As a result, there are also a lot of opportunities for brands to join […]
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting. But how do […]
A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain’s butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh […]