4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
blog.hubspot.com

It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn’t all that great. How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we’d be doing […]

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Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters
blog.hubspot.com

You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you […]

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10 Free Apps Worth Checking Out on the Google App Marketplace
blog.hubspot.com

In today’s world, everything needs to be faster, easier, and free to get our attention. I sometimes wonder how anyone got anything done in the days before the internet. While on one hand it’s a little scary to realise how much we depend on digital apps to run a business, on the other hand, it […]

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10 Excellent Examples of Video Marketing on Facebook
blog.hubspot.com

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded […]

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Is Predictive Intelligence the Future of B2B Marketing?
blog.hubspot.com

In the last century, the world saw a massive revolution of innovation. Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life. It’s already used in machine translation, […]

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How to Learn Anything Faster
blog.hubspot.com

How long does it take to acquire a new skill? If you’ve read Malcolm Gladwell’s best-selling book Outliers, you might have heard the number “10,000 hours” floating around. According to Gladwell, who was referring to a 1993 study published by the American Psychological Association, it takes 10,000 hours of deliberate practice to become an expert. But that number has largely been misinterpreted, […]

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Creating a New Dashboard for Your Reports? Ask These 26 Questions First
blog.hubspot.com

As marketers, it’s pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? There are lots of metrics that matter. While we all wish otherwise, there’s no silver bullet report […]

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7 Types of Emails to Send Customers to Keep Them Coming Back
feedproxy.google.com

As everyone says… You need to build an email list. Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average). I’m sure you see a ton of content on a regular basis that shows you different ways to build that email list. Great. But how much do you […]

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