Why Your Ecommerce Promotions Fail
blog.hubspot.com

When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. What are you supposed to believe? Well, let’s first consider what you want to […]

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Increasing Audience ROI with Personalization
blog.hubspot.com

Traditional monetization channels are getting tougher and tougher for publishers to tap into. The reason? Consumer behavior is fundamentally changing, and now more than ever before, attention spans are scatterbrained. With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. […]

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75 Content Marketing Tools You Can’t Live Without
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Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy. Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. […]

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Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
blog.hubspot.com

While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. Some of the largest brick-and-mortar retail organizations have led the charge toward store pick-up options for […]

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A Step-by-Step Guide to Conducting a Content Audit
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Is your content a mess? It might be high quality (it might not be), but that doesn’t mean that it’s organized. It also doesn’t mean that you’re producing all of the right kind of content that your readers want to see. Most online businesses that use content marketing have weaknesses in their content. Either the […]

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
blog.hubspot.com

Every time I write, my goal is to write easy-to-read sentences. I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive […]

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Introducing HubSpot's #PETprogram: Taking 'Office Dogs' to a Whole New Level
blog.hubspot.com

Here at HubSpot, there’s one thing we love above all else: Dogs. A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our “bring your dog to work” policy at our Cambridge headquarters is an employee favorite. Beyond being popular, this program also gets big results: Our research […]

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