Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
blog.hubspot.com

I’m a sales geek. I grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it.   Ok, so what’s the problem, Brian? Well, that playbook doesn’t work anymore. Why? Good […]

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A Step-by-Step Guide to Creating Reader Personas
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There’s only one key behind producing great content, day after day… You don’t need to be the best writer. You don’t need to be a top expert (although it can help). You don’t need any fancy tools (although they can also help). What you do need to do is understand your reader. Most marketers would rather spend […]

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What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
blog.hubspot.com

Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network they need to have some sort of presence on. The platform’s heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. Plus, […]

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How to Improve Your Revenue Using Video Ads
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As a marketer, you always want to be ahead of the curve. The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or haven’t been successful with yet. One of the current tactics that fall into that category is the use of video in advertising. Very few marketers […]

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8 Tools That Will Help You Get Inside Your Readers’ Heads
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Do you hate the phrase “getting inside your reader’s head?” Although you know you are supposed to be able to do it, you don’t have any specific instructions on how to do it. Of course, it’s important to understand your current readers and those you are trying to attract with your content, but that’s one of the hardest skills […]

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13 of the Best Examples of Beautiful Email Design
blog.hubspot.com

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.  Geez … isn’t there any fun in email marketing anymore? Thankfully, there are […]

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5 Ways to Make Your Content Mobile-Friendly for Increased Traffic and Engagement
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I think it’s safe to say that smartphones aren’t a fad. Jokes aside, mobile Internet usage has been going up year after year. In fact, the number of mobile users has now exceeded the number of desktop users. All that means is that if you’re not optimizing your content and your website as a whole, […]

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
blog.hubspot.com

Ever feel like your business is too “niche” to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create.  The great thing about an inbound marketing tactic like blogging […]

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