Should You Pay for Content Distribution?
blog.hubspot.com

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. But, after vehement denial, […]

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4 Ways to Boost the Conversion Rates of Your Link Building
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Link building is still as important as ever to business owners even though it’s a bit different today than it was in the recent past. You used to be able to build any type of link and get an SEO benefit from them. But now, with all the changes over the years, only the very […]

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Learn to Code: 16 Handy Resources to Get Started
blog.hubspot.com

Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. And while that early coding education wasn’t the only factor that led to those guys becoming incredibly successful developers […]

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5 Reasons Small Business Owners Adopt Ecommerce
blog.hubspot.com

You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. How can you grow beyond the borders of your town?  Now you’re probably considering an ecommerce option for your company. As […]

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23 Better Alternatives to the “Just Checking In” Email
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. “Just checking in” emails are the worst. If you’re sending an email, it’s obvious that you’re checking in. You don’t need to say it again. Plus, “just checking in” emails don’t provide any value to buyers. They don’t care that you […]

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Emotional Advertising: How Brands Use Feelings to Get People to Buy
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]

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5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest
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Advertising is different from SEO. While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not. The process of creating ad campaigns on Google will look different from the process of creating ad campaigns on sites such as Facebook or Pinterest. It’s important to choose one or two channels—and learn […]

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Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach
blog.hubspot.com

If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation […]

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