How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
blog.hubspot.com

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. In fact, no […]

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In a World Without Voicemail, What Would Happen to Sales?
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Voicemail is an essential tool for salespeople. Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call […]

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How to Get Extra Organic Search Traffic with Google’s “Related Questions”
feedproxy.google.com

Most SEOs go after the most competitive traffic from Google. Years ago, that’s all there was, but Google has created many new features—many of which can be used to get extra search traffic. The best part about these features is that most SEOs never even try to take advantage of them. If you’re smart, you’ll […]

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The Benefits of Exercise on Creativity
blog.hubspot.com

We’ve all been there – you wake up ready to take on the day and sip your morning coffee while listening to some upbeat jazz music. You’re feeling pretty good. As your day progresses, you hit the afternoon slump – or worse, dare I say it, the morning slump. Regardless of your line of work, […]

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5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program
blog.hubspot.com

There are serious advantages that come with a healthy recurring giving program. While revenue from one-time gifts tends to be inconsistent throughout the year, monthly donations provide a stable and predictable source of income. This makes it easier for organizations to plan and invest in their programs, even during down months. And, given that retaining […]

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How a Knowledge Discovery Program Elevates Your Content Curation
blog.hubspot.com

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re […]

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4 Ways to Make Your Content Gripping to Readers
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Do your readers hang on to your every word? I bet they don’t. Okay, that’s not fair because mine don’t all either. The facts clearly show that a large chunk of your readers will skim your content, no matter what. But that still leaves a lot of readers. And these readers can choose to skim […]

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9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
blog.hubspot.com

Some habits, like brushing your teeth, you’ve done so many times that they feel automatic. In fact, it’s probably true that every time you brush your teeth, you do so in pretty much the exact same way every time. Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up. But […]

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