7 Tips for Making Your Transactional Emails More Personal
blog.hubspot.com

As marketers, the gospel of “value” is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it’s easy to forget about transactional emails. As consumers, we receive transactional emails constantly, and frequently read and interact with them, so why […]

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4 Ways Google’s Keyword Planner Might Be Tricking You
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Keyword research isn’t always fun. But it is necessary whenever you’re starting most digital marketing campaigns. It’s mandatory for some channels such as SEO and PPC. Even for things like content marketing, I still highly recommend doing keyword research to understand your target audience better. So, where do you start? If you’re like most marketers and […]

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Snapchat is Growing Up
blog.hubspot.com

 Whether or not you use it, we’ve all heard of Snapchat. And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Snapchat is no longer just for teens, but for moms too! So […]

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The Top 3 Ways to Use User-Generated Content in Ecommerce
blog.hubspot.com

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof.  Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of […]

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Safety First: The Basics of Website Security for Ecommerce Retailers
blog.hubspot.com

For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It’s simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won’t bring results. Here, we run […]

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11 Tools That Will Save You Time with Content Marketing
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Quality content marketing takes a lot of time and effort—there’s just no way around it. But there are, of course, some marketers who accomplish more than others and in less time. I’d like to see you become one of those efficient content marketers, if you’re not one already. There are a few ways to become faster, […]

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8 of the Weirdest Shark Tank Products That Got Investments
blog.hubspot.com

Whenever you watch an episode of Shark Tank, there always seems to be at least one product an entrepreneur pitches that makes you go: “Whaaa?” That’s a big part of Shark Tank‘s appeal. If every product (or service) that got pitched on the show was perfectly reasonable, and perfectly matched to some target market, the […]

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Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]
blog.hubspot.com

Whether you’re a seasoned content marketing connoisseur or you’re just getting your content marketing sea legs, it’s never a bad idea to review the basics. From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, “A […]

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