8 Top Tips to Survive Your Next Conference
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Attending an international conference isn’t always as glamorous as it sounds. As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. In fact, a long day at a conference, spent rushing from talk to […]

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How to Get Unstuck in Your Career
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“I feel stuck. Where should I go from here?” It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck? Do you jump ship? Apply for a new role within […]

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7 of the Best Pieces of Free Video Editing Software
blog.hubspot.com

Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video. Of course, even if you are completely sold […]

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8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
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Often times, the greatest challenge marketers face when creating content isn’t the actual writing, publishing, or promoting. Instead, it’s the other related tasks — brainstorming, scheduling, and coordinating moving parts — that wind up causing us stress. This is where tools like Trello come in. We’ve talked about Trello before, like in this post on tools to […]

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17 Tools & Resources for Conducting Market Research
blog.hubspot.com

We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they’ll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs.  People don’t like change. It’s a battle to […]

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Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
blog.hubspot.com

Redesigning your website is a great way to get a fresh start. But how do you know when it’s actually time to get the ball rolling on an overhaul?  Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated. This can especially be true if a competitor, or someone […]

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7 Reasons Your Outreach Emails Aren’t Getting Responses and How to Fix That
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Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written outreach emails can get links, joint venture opportunities, clients, and just about any other good result you can think of. The only problem is that […]

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There's a Problem With Brand Identity: What Marketers Really Think About Brand Experience [Infographic]
blog.hubspot.com

Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to a study on brand experience by Brandworkz and CIM. The study surveyed 2,200 marketing leaders […]

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