The $100,000 Challenge: March Update
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We finally finished the last month of the $100,000 challenge. March was an awesome month for Nutrition Secrets. Not only did the traffic grow to 218,811 visitors, but revenue did too—it went up to $121,492.65. It wasn’t hard to hit the revenue goals as we had enough fish oil in stock, plus we started to generate […]

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How to Retain Customers Using User-Generated Content [Free Guide]
blog.hubspot.com

What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.  From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once […]

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How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
blog.hubspot.com

When I first started editing articles for HubSpot’s Marketing Blog, I didn’t quite realize how much time each one would take. Depending on length, topic, author, and other variables, it can take anywhere from twenty minutes to an entire afternoon to edit a single blog post. This post isn’t about cutting corners; it’s about editing efficiently. That sometimes […]

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8 Guidelines for Exceptional Web Design, Usability, and User Experience
blog.hubspot.com

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. “That shade of blue just doesn’t look right …. Wouldn’t it be cool to have the logo on the right side of the screen? …. How about we put a giant animated GIF in the […]

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The 4 Steps to Keyword Analysis: How to Prioritize Your Resources
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Don’t you love that feeling that comes with keyword research? You’re left with hundreds, often thousands, of opportunities you can target to grow your business. If you do your keyword research well, you can even identify several relatively easy keywords to go after. I know you’re excited. But there’s a problem… Which one do you go after first? Which […]

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What To Do If Your Website Traffic Is Down
blog.hubspot.com

You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major […]

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How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
blog.hubspot.com

By now, you probably know that today’s buyers hold all of the power when making a purchasing decision. You’re also probably aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With […]

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8 Reasons Super Specialized Companies Should Embrace Inbound
blog.hubspot.com

“People don’t shop for our products online.” I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Most have expensive custom products […]

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