Where to Learn Excel: The 10 Best Resources on the Internet
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I, like most people, have some experience with Microsoft Excel — but not as much as I wish I did. For the most part, I’ve used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. But thanks to my limited Excel skills, I’m subjecting myself to the tedium of updating my spreadsheets manually. I’m well aware that it’s […]

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7 Ways to Improve Your Webinars (and Conversion Rate)
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Webinars…they are known for their insane conversion rates. You might have even heard about them from me. I’ve shared before how Kissmetrics used webinars (when I was still working there) to generate approximately $1,638,000 in revenue from just 77 webinars. And those results are good but not that unusual. A survey of marketers who regularly conduct […]

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7 Huge Sites for Traffic That Marketers Don’t Take Advantage Of
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Do you want to know why everybody focuses on SEO and social media marketing? Because everyone wants traffic for their websites, and both of these sources are huge. Google, YouTube, Facebook, and LinkedIn are all in the top 20 traffic sites in the world. Whether you’re a plumber, SaaS marketer, or recipe blogger, you can […]

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Tired of Ecommerce Product Returns? Try a More Lenient Policy
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It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true? […]

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Why Your First Idea Might Be Your Worst Idea
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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect — when a person defaults to a known solution rather than a novel or optimal way […]

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The Future of Content: What It Will Look Like
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You can find everything you need to know about creating great content on Quick Sprout. At least, for today’s standards. However, standards change. As expectations increase, as technology improves, standards are raised. And if you want to make sure that your content marketing stays effective in the future, you’ll need to adapt. I prefer to […]

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How to Leverage Q&A Sites to Generate Traffic
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There are many types of sites with which you can generate traffic. But there’s one in particular that is great for small, and even some medium, sized sites: question and answer sites (Q&A). These sites consist solely of users asking questions and other users answering those questions. Because they are “natural” questions, they contain long […]

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Find Your Most Engaged Members and Donors with Inbound Marketing
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When it comes to reaching and engaging target audiences, distribution is only part of your marketing equation. In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. This […]

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