6 Steps to Creating a Successful Social Media Strategy for ANY Network
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Fact: social media sites drive over 31% of all referral traffic on the Internet. That is a huge amount. It’s on a similar level with search referral traffic: So, if you pay attention to SEO, doesn’t it make sense to pay the same attention to social media as well? You might have already known that. […]

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Is Display Advertising Really in Trouble?
blog.hubspot.com

It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of them are reacting to this pressure. It […]

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How to Teach Yourself SEO in 30 Days
blog.hubspot.com

Search engine optimization is complicated. For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they’ll simply never get it right.  However, the truth is, if you are doing any kind of online marketing, having even a basic understanding […]

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Making More from Less: How to Repurpose Your Nonprofit's Content
blog.hubspot.com

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. The good news is there are several strategies we can employ to have our voices heard above […]

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35 of the Best Free Fonts You Should Download
blog.hubspot.com

You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict […]

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Twitter Emoji Pizza Order: Hot or Half-Baked?
blog.hubspot.com

By now, you’ve probably seen the commercials filled with celebrities ordering Domino’s Pizza through various channels. There’s the smart watch order, the Twitter emoji order, the smart TV order, the text emoji order, and of course, the simple website order. First of all: Wow. That kind of accessibility across a wide array of mobile and […]

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Double Your Publication’s Visits from Social In 10 Minutes a Day
blog.hubspot.com

You’ve heard it before: The web is a noisy, noisy place. People are inundated with content all day long, from every direction. Did you know the average person around the world spends 490 minutes of their days consuming media, with 109 of those minutes taken up by the web? And, that every minute people process 4 […]

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3 Easy Facebook Store Options for Ecommerce
blog.hubspot.com

One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your […]

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