Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this mean for competitive marketers that are already strategizing […]
If we think about offline buyer/brand relationships, customer loyalty results (in part) when a brand can form a relationship with the buyer through acts of thoughtful remembrance. For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes. One of the big challenges businesses face today is creating this […]
Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that’s pretty much everyone. We all love watching the performance of our content — the good and the bad. What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns. But then […]
A prototype seems like such a small step in the overall grand scheme of the website development world. In reality, it may very well be the most important step on your journey.
You get it, right? You need great content if you’re going to use content marketing to build your website’s traffic. But that’s not enough by itself. If you just used plain text in all your posts, barely anyone would read them, no matter how good your writing and message were. You need to make it readable. […]
It’s easy to look at complicated things in black and white. Take Darth Vader, for example. Darth is a major bad guy — no way around it. But he didn’t start off that way. Anakin Skywalker was a good kid with a lot of potential. In the right situation, he could have gone on to become […]
Sharing is caring, right? Well, yes … but when it comes to sharing other people’s images, there are a few restrictions. When someone creates an original image, they automatically own rights to that image. And when one of the rights to that image is used without the creator’s consent, that’s called copyright infringement — and it’s […]
iOS apps are a thing of beauty. They require attention, detail, logical design, and an overall gorgeous UX. As an experienced app development company, SDI long ago realized that these are the reasons that iOS apps make much more money than Android.