7 Important PR Lessons Every Content Marketer Needs to Learn
blog.hubspot.com

I tried to explain public relations to my grandmother once … This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s […]

9
Like
Save
21 of the Most Inspiring Ad Campaigns of the Last 12 Months
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. A great idea can inspire. But it can also made you jealous of its simplicity, humor, emotion, and elegance. And no other event in the marketing and advertising industry brings so many jealousy-inducing ideas together as the Cannes […]

7
Like
Save
13 Important Questions You Need to Ask Yourself Before Blogging
feedproxy.google.com

What’s the most important factor of every blog post? Quality. But sometimes, it’s easy to find yourself in a grind, cranking out content because you think you’re supposed to. That’s when quality suffers. When it comes to blog posts, it’s really all or nothing. A “good” post will get the same engagement and traffic as a […]

3
Like
Save
How Did Codecademy Get 25 Million People Coding? Inside the Growth of a Movement [Podcast]
blog.hubspot.com

“Everyone should learn how to code.” This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we touch today. Even those who don’t have a desire to become a developer are learning to code in order to gain a fundamental understanding of […]

4
Like
Save
14 Companies With Really Catchy Taglines & Slogans
blog.hubspot.com

You know what’s really difficult? Being succinct. Seriously … it’s ridiculously hard. If you don’t believe me, just grab your favorite copywriter and ask. It’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does. That’s why we have a lot of respect for the brands that have […]

8
Like
Save
10 Businesses With Enviable Company Cultures
blog.hubspot.com

Free beer and foosball tables serve as a nice addition to any office, but do they really have an impact on employee engagement? Is that really what company culture is all about? While it’s likely that no one will complain about these perks (they’re awesome, after all), many companies are shifting their focus to prioritize intrinsic motivators […]

4
Like
Save
How to Double Your Writing Speed Without Lowering Its Quality
feedproxy.google.com

How in the world do they do it? Day after day, they write monstrous posts that are extremely useful and easy to read. You know the people I’m talking about—you might even consider me to be one of them. Here’s what a typical week looks like for me in terms of blog content alone: 2 […]

7
Like
Save
Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
blog.hubspot.com

It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. If your […]

9
Like
Save