5 Key Digital Marketing Hires Every Publisher Needs to Make
blog.hubspot.com

Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade. While quality content is a fundamental requirement of successful digital marketing, it’s not enough in and of itself. You also need to develop, promote, distribute, and monitor compelling digital content campaigns for you, and your advertisers. […]

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A Step-by-Step Guide for On-Page SEO Management [Free SEO Template]
blog.hubspot.com

So, you’ve read dozens — if not hundreds — of SEO articles on the web. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business’ goals. But after all of the reading and learning and strategizing, it dawns […]

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How to Cite Sources & Not Steal People's Content on the Internet
blog.hubspot.com

The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data. The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the […]

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Battle of the Sexes: What Men and Women Think About Colors [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. There’s no question that men and women think and communicate differently. Sometimes it feels like we’re from different planets, right? And this seemingly simple idea has implications outside of the confines of romantic relationships and friendships. It’s also relevant for how brands […]

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19 Essential Tips for an Engaging Facebook Business Page
blog.hubspot.com

So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move. But if you think you can just slap together a Facebook […]

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Unify Your Publishing Database to Turbocharge Your ROI
blog.hubspot.com

Publishers have faced several challenges with the explosion of digital media over the past ten years. Perhaps largest on that list are the many audience data silos that have popped up here and there and everywhere.  Many companies have their print magazine subscriber data files in an in-house fulfillment management system or an outside fulfillment […]

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How to Leverage Crowdsourced Content to Exponentially Grow Your Audience
feedproxy.google.com

Isn’t it a pain? You spend all that time researching and writing a post, but people would rather tweet Seth Godin’s 100-word posts—in thousands!—than to share yours. There’s a good reason for this, though. Seth is a ridiculously successful entrepreneur. He’s written over 17 bestsellers and shows no sign of slowing down. So while some of […]

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3 Tips for Boosting Buyer Involvement
blog.hubspot.com

Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you just can’t buy. So, how […]

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