It’s one of the most difficult things for a marketer: to use social media and achieve actual results. Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of budget. The good news is that you can do it for much cheaper, even zero […]
As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders. Currently, I’m mentoring a startup called Tuckerman & Co — a mission-driven clothing brand hell-bent on creating environmentally sustainable clothing to address the abundance of unnecessary waste in the textiles industry. And […]
I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend. (SPOILER ALERT: It’s insanely valuable.) And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events. Some VPs and CMOs I know evaluate […]
I’ve been through it all. From publishing posts that no one reads to posts that get thousands of views and hundreds of comments within a day. Putting in time and effort into writing a post and then getting an average time on page of 10 seconds sucks. When I write a post, I want readers to take […]
At some point in your life, you’ve probably been on a team. Whether it was a baseball team when you were growing up, a team of volunteers working to clean up a local community, or a marketing team working to support your sales department — it’s likely that you’ve experienced the feeling of strength in […]
You never know for sure which social media tactics are going to deliver for you. Even the task of defining “effective” is a challenge. Your definition of success may differ from, well, anyone’s. Social media evolves at the speed of screen flicker. There simply are no steadfast rules. If you love social media the way […]
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