Plain Text vs. HTML Emails: Which Is Better? [New Data]
blog.hubspot.com

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We’ll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content … the list goes on and on. Through all of this testing, there’s one hard truth we’ve discovered: Aside from proper list segmentation, […]

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Big Best Buy Blunder: $200 Gift Cards for $15
blog.hubspot.com

Best Buy owes Amazon a lot of gratitude right about now. Because of the hype surrounding Prime Day, most blogs and news outlets were too busy writing about tepid deals from Amazon to notice the red-hot deal Best Buy accidentally offered. Yes, the world was too busy complaining about granny panties on sale at 6:00 am […]

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Don’t Get Left Behind: The 8 Most Effective Link Building Tactics For 2015
feedproxy.google.com

Do you ever wonder if you’re wasting your time building links? Google has aggressively looked for ways to devalue links in its algorithms for quite a while. At first, you could just hop on to the next link-building tactic, but now, Google has a pretty good handle on how to factor links into its algorithm. That […]

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How to Get a Personalized Assessment of Your Website [Free Tool]
blog.hubspot.com

Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too. Well, today, we’re excited […]

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Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
blog.hubspot.com

 Remember your very first conference? You carefully deliberated over every single session in the weeks leading up to it, bought a special outfit, and got a thrill when you finally arrived and saw your name covered in plastic. “My very own name tag? I’ll save this forever!” As the years progress, it can be hard […]

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13 Productivity Tips for the Busy Professional [Infographic]
blog.hubspot.com

We’ve all been there. It’s 5 p.m. on a Friday. You desperately want to start your weekend … but you have that incredibly important project you still need to finish up. You think back on the week: What could you have done differently to get your work done and leave at a decent hour of […]

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12 About Us Page Examples That Are Probably Better Than Yours
blog.hubspot.com

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. So how do you balance your remarkable content creation with your web […]

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No More Tricks: 5 Ways to Create Content That Google Wants to Rank
feedproxy.google.com

You might not want to hear this… …but the fact is that your content may not deserve to rank #1 in search engines. Only one piece of content can rank first for each search query—that’s a fact. Google (and other search engines) work hard to make sure that the first result is truly the best […]

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