How Marketing Can Work With Sales to Close More (and Better) Leads
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In my job at HubSpot, I chat with marketers very often about what problems they’re facing. One of the most common issues I hear about is lead flow — a marketing department generates hundreds of leads per month, but many of them aren’t closing. Nobody knows where to turn. Sales points fingers at marketing. Marketing points fingers at sales. They […]

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7 Reasons You're Not Getting ROI From Your Content
blog.hubspot.com

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. […]

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The $100,000 Challenge: May Update
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We’ve finally completed the second month of the $100,000 challenge. For the month of May, NutritionSecrets.com received a total of 33,216 visitors. May wasn’t a bad month considering that Mike, who is the face of the site now, had to learn how to blog, drive traffic, build links, and update the Facebook page. Here’s a rundown […]

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The Art and Science of Driving Webinar Registration
blog.hubspot.com

I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration — in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event. Why is driving webinar registration such a challenge for marketers? Perhaps the […]

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The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
blog.hubspot.com

Have you ever watched TV while simultaneously surfing the internet on your phone? I do it all the time — and my guess is that a lot of you do, too. Nowadays, the majority of American consumers own multiple internet-connect devices like high-definition TVs, smartphones, tablets, and computers, and Nielsen finds that it’s fundamentally changing the way we watch […]

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8 Mistakes CMOs Make When Structuring Their Marketing Teams
blog.hubspot.com

It’s a great time to be a CMO. Marketing and sales platforms are converging to make data-driven decisions much more attainable in a shorter amount of time. Segmenting communication to the right people at the right time in the buyer’s journey, from first touch to post-sale, across multiple channels is becoming more of a reality […]

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8 Ways to Get More Social Shares Without Annoying Readers
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Every time you write a new post, you share it on the social web, right? Well, how’s that working for you? It’s unfortunate, but most Twitter and Facebook feeds look like a graveyard – no likes, comments, or shares. That’s because no one shows you how to use social media properly. Today, I want to […]

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8 Signs You're Writing an Advertorial, Not a Blog Post
blog.hubspot.com

Growing your website traffic through your blog is a great thing– until thinly-veiled advertorials infiltrate your content. Advertorials are an advertisement disguised as an editorial; they are articles that appear to be informational but are actually intended to promote a product or service. These are the Internet’s equivalent of TV infomercials — appearing to be […]

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