22 Gmail Plugins That All Content Marketers Need to Know About
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When email first came out, each time I got a new message, I loved it! Now? I get hundreds per day—it’s not quite as special anymore. But while the entertainment value of email has declined, its role in business has remained important. Of all the email options out there, I’m a big fan of Gmail. It’s […]

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How to Create Surveys People Won't Hate Taking
blog.hubspot.com

Over the years, I’ve seen my fair share of bad surveys. Those tend to be easier to identify than good ones. You’ve probably taken some yourself — they often have poorly worded questions and tend to drag on forever. Good surveys, on the other hand, are forgettable. The best experience you can aim for is for the […]

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Do Hero Images Prompt Ecommerce Conversions?
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The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. They’re not the first or the only to use hero images, but they’re one of the most visible—and they use them a lot. If Apple uses them, they must work, right? Before you embark on a […]

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How to Make Custom Images for Your Blog Posts Without Hiring a Designer
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The posts on this blog are typically 2,000 words long. Would you honestly read them if they were nothing but text? Sure, some of you would (and that’s amazing, thank you), but I could never blame anyone for not wanting to read a giant block of text. This is why articles that include images get 94% more […]

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OOO, EOD, NRN? 20 Email Acronyms Everyone Should Know [SlideShare]
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Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson: Hello Sir or Madam, This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. […]

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How to Identify and Fix Friction on Your Landing Pages
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You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren’t doing what you want them to do when they get there.  But why? Often times this comes as a result of landing page friction — a barrier that prevents your visitors from completing the action you’d like them to take. […]

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20 Brilliant Twitter Cover Photo Examples From Real Brands
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What do you think to yourself when you see someone’s Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn’t doing them any justice, they often fail to understand that […]

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How to Receive Great Testimonials
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Testimonials… It’s an age-old tactic that’s been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a visitor lands on my testimonials page, they are 218% more likely to convert into a lead. On […]

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