Stop Guessing: Here’s a Social Media Strategy That Works
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Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly. I assure you it’s possible. My nutrition blog case study received over 9,000 […]

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Essential Skill Sets for the Higher Education Inbound Marketer
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Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. Sure, there are the usual tactics that anyone in […]

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How to Create a Traffic & Leads Waterfall Chart to Track Your Marketing Progress
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Being able to consistently hit your website’s traffic goal and provide the right number of quality leads to your sales team are two of the most crucial responsibilities of a marketing team. But without the right tools in place, you could have wild variations in the number of visits or leads you actually generate. At the end […]

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12 Things You Learned in College That Prepared You for the Real World
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When I was a freshman in college, one of my very first professors gave our class a piece of advice that I’ll never forget: “Begin emails with ‘Hi,’ not ‘Hey.’” If you were expecting some awe-inspiring, TED-talk-worthy words of wisdom, it might’ve surprised you that this is what’s stuck with me over the years. I mean, […]

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5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
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When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being “a lot.” In fact, the wealth of data available to […]

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6 Email Tips and Tricks That Don’t Actually Work
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It’s no secret that email marketing is a critical component of the inbound methodology. After all, why work so hard to build up a database of leads if you never do anything with them? An email campaign can be a very successful approach to nurturing leads through the funnel if you take the time early […]

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The Science Behind Brand Success on Instagram [Infographic]
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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads.  Now, the platform is moving into the ecommerce realm with its […]

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How Mobile Commerce Is Changing the Way We Shop
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The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering. Who’s Shopping on Mobile Devices? Mobile […]

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