How to Promote an Event Using Online Marketing [Infographic]
blog.hubspot.com

Preparing to run an event can sometimes feel like you’re sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials … and so on and so forth. There’s no denying that organizing the […]

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A New Visualization of Today's Marketing Technology Solutions
blog.hubspot.com

When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback is scattered. It’s spread across […]

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How to Write Emails Your Subscribers Can’t Wait to Open
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The job of a marketer isn’t easy. You need to create great content, promote it, and then convert your hard-earned traffic into email subscribers. Because email is 40 times more effective than social media in customer acquisition, it can’t be ignored. But your work doesn’t stop there either. You need to cultivate a relationship with your […]

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How to Get Your First 1,000 Real Facebook Fans [Infographic]
blog.hubspot.com

Congratulations! You’ve joined tens of millions of other businesses around the world by creating a Facebook Page for your business. (And if you haven’t yet, click here for a SlideShare tutorial.)  At this point, perhaps you’ve familiarized yourself with the layout of a Facebook business Page. Maybe you’ve populated it with some general contact information, a link to […]

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3 Ways to Make FOMO Work for Your Ecommerce Company
blog.hubspot.com

Fear of missing out, or FoMO, is a very real emotion that has gripped the world. From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. As annoying as the term […]

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8 Examples of Brilliant Healthcare Marketing
blog.hubspot.com

Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. Sure, the healthcare industry may have once been considered […]

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The Day After: 11 Things to Do After You Publish a Post
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Clicking the “Publish” button is one of the highlights of my day. Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much. But it’s not the only reason… Content marketing remains one of the most […]

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How Marketers Can Get Their Content Listed in the Upcoming Apple News App
blog.hubspot.com

After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall. The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience. Publishers will have access to a set of tools to shape their content in a […]

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