10 Awesome B2B Publishers’ Subscriber Pages
blog.hubspot.com

We’re always looking for examples of subscription pages for new ideas and inspiration. After browsing through hundreds of different publishers websites, we came across these 10 subscription landing pages we think are pretty cool. Publishers have been in the content marketing business for hundreds of years, and as they come online, they’re bringing their savvy […]

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11 Examples of Facebook Ads That Actually Work (And Why)
blog.hubspot.com

As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook’s massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they’re probably using Facebook — and some of them are using it daily. The trouble […]

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Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
blog.hubspot.com

In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted, the image-focused Instagram is now surpassing Twitter in daily mobile traffic. And Facebook posts with images generate an estimated 53% more likes that solely text-based posts. While many have noticed the trend and […]

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Is It Worth Speaking at Conferences?
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Can you guess how many conferences I have spoken at during my career? A whopping 239. That’s a lot considering I’m only 30 years old. So, I thought it would be interesting to go over whether it’s worth speaking at conferences from a business, marketing, and financial point of view. Here’s what I learned by speaking […]

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A Data-Backed Approach to Writing Great Headlines [Infographic]
blog.hubspot.com

When you write a blog post, how much effort do you put into the title? All too often, the answer to this question is “Not much at all.” Either writers are settling on their working title for the sake of time, or they’re spending just a minute or two tweaking it before pressing “publish” — no experimentation with multiple iterations or […]

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10 Resources to Help You Teach Inbound Marketing
blog.hubspot.com

The way people buy has changed, so the way businesses market themselves has also needed to change. And as an educator prepping students to enter the workforce, this means that your job has changed, too.  Truthfully, this change can be tough. There are so many marketing strategies, tools, and tactics out there, and you need to […]

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A Visual History of Google Algorithm Updates [Infographic]
blog.hubspot.com

In the early days, Google’s search engine wasn’t nearly as powerful or accurate as it is today. I’m talking back in the late 90s and early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking highly in search results could be accomplished by essentially using a simple, two-step procedure: Step 1: Stuff your keyword […]

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The Ultimate Guide to Getting a Job After You Graduate
blog.hubspot.com

College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them help you transition from full-time student to full-fledged adult in the working world.  In fact, it’s hard to find […]

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