11 Fascinating Books on Harvard Business School's Required Reading List
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There’s no better time to revamp your reading list than the beginning of the summer. The question is … what should you read? With so many business books out there to choose from, sifting through all those online descriptions and reviews could take up an entire summer in and of itself. We figured you’d rather spend that time […]

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Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back
blog.hubspot.com

Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately. Regardless of whether you work at a Fortune 500 company, a small startup, or a mid-sized financial services firm, communal office kitchens have a funny way of attracting messes, spills, and close encounters of the liquid kind at every turn. HubSpot, for all […]

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Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
blog.hubspot.com

When Facebook recently launched Instant Articles, the internet and publishing community was buzzing. Publishers were excited — by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Users were also excited — Instant Articles are much faster and more interactive than typical mobile websites. And with the […]

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How to Generate $1,000,000 from Your Blog
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Have you been wondering how I will monetize the nutrition blog? Getting to $100,000 a month is a difficult task. Surely, I have something up my sleeve, right? Well, I’ll let you in on a little secret. I have no clue how I am going to make money from the blog. That doesn’t mean I won’t […]

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Why Bloggers Abandon Their Blogs Too Early [Video]
blog.hubspot.com

  Occasionally, one stumbles upon a stop-you-in-your-tracks statistic. For me, it was an IBM study that found 80% of corporate blogs contain fewer than five posts. If the study centered on personal blogs, I’d understand. But corporate blogs? Wow. Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive […]

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Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer
blog.hubspot.com

You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without […]

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Why Workshops Work: The Secret to Selling Long-Lasting Retainers
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. You created a proposal, a contract, and have followed up multiple times to move things […]

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How to Say "No" Without Burning Bridges
blog.hubspot.com

Scale. You hear the term often in marketing. It basically means increasing results disproportionately to the time or effort previously required to achieve them. Companies like Dropbox and Airbnb are often held up as shining examples of marketing scale, which they accomplish by hardwiring user referral incentives into their products. Both parties benefit equally. Dropbox’s […]

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