How Does Content Marketing Actually Get You More Sales?
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There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetrics to Crazy Egg, I’ve grown each of my businesses through content marketing. To prove to you that content marketing drives sales, I’m going to share with you stats and data […]

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]
blog.hubspot.com

It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve. In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just […]

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Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
blog.hubspot.com

The Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience.   Occasionally, something unique will come along to revolutionize the way we do things. I first heard of the Serial Podcast from my wife. On our drive from Denver to Dallas to celebrate Christmas, she asked if […]

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The 4 L's of a Successful Lead Generation Strategy
blog.hubspot.com

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, […]

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Can You Grow Your Organic Traffic Without Generating Content?
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Did you know that the average web page that ranks on page 1 of Google has at least 2,000 words of text? That means if you want more organic traffic, you have to create tons of content, right? What if you don’t have a content bone in your body—does that mean that you’re out of […]

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9 Effective Email Unsubscribe Pages
blog.hubspot.com

One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they’re not actually interested in your content after […]

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3 Simple Ways to Personalize Content by Referral Source
blog.hubspot.com

Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I’m hearing a resounding, “No!”  And yet, many marketers aren’t fully prepared for what comes next: when a visitor actually clicks on a link and lands […]

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14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
blog.hubspot.com

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. […]

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