9 Things Great Writers Do Every Day
blog.hubspot.com

You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. What they don’t realize is that it takes some serious effort to create great stuff. That article that is so easy for them read is actually really difficult for you to write. Thankfully, through the […]

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Who Actually Clicks on Banner Ads? [Infographic]
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind.  And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. Hey, it’s tough for any brand to compete with plug-ins that can replace […]

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6 Rookie Mistakes You Might Be Making on LinkedIn
blog.hubspot.com

It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn’t mean that everyone is using it properly. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any […]

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57 Basic Marketing Analytics Terms Everyone Should Know
blog.hubspot.com

When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you’re looking at, and often, the terms sound very similar to each another. Never mind when you start using several different analytics platforms, you’ll find different terms for the same metric.  […]

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10 Easy Ways to Make Your Commute More Productive
blog.hubspot.com

It’s easy to think of commuting as a total waste of time. When you’re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there’s good news for those of you who wish you could spend that time […]

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Should You Hire Marketing Specialists or Generalists?
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. For many years now a debate has been raging on about whether it’s better to hire a marketing generalist or a specialist. Each one has its camp of rabid supporters and detractors touting various benefits to hiring managers of one […]

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Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
blog.hubspot.com

The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they’re bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated […]

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When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
blog.hubspot.com

You know by now that posting on social media is one of the best ways to amplify the awesome content you’re creating. But it isn’t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Of course not. […]

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