How to Quickly & Easily Create a Buyer Persona [Free Tool]
blog.hubspot.com

Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why? Because without knowing who your ideal customers are — their backgrounds, goals, challenges, and so on — it’s very difficult to create an effective marketing strategy to attract more of those types of people. Without understanding your ideal customers inside and out — […]

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4 SEO Tactics to Embrace in 2015
blog.hubspot.com

Remember when the Meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (url, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different […]

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4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
blog.hubspot.com

One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, “build brand awareness.” The tough thing about brand awareness is that it historically has been a lofty, fluffy goal that many executives don’t value … but it’s actually a […]

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How I Generated 518,399 Visitors and 16,394 Leads from 77 Webinars
feedproxy.google.com

At KISSmetrics, we’ve held 77 webinars to date, with great results so far. You can safely assume that we would have stopped holding webinars long ago if the results had been less than desirable since we are a company that measures everything. So, what have the webinars yielded? The 77 webinars have brought us an additional 518,399 visitors, […]

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Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
blog.hubspot.com

We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are five absolute must-have positions […]

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7 Ways to Speed Up Your Content Creation
blog.hubspot.com

These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns. But the trick with content marketing is that it’s a long game. Successful […]

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36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]
blog.hubspot.com

There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you’ve also got to make sure you’re promoting them correctly so they get in front of people who could become your fans — and maybe […]

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Segmentation Ideas for Nonprofits and Member-Based Organizations
blog.hubspot.com

What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess? It’s the member database. I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. So, I know that the […]

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