8 Rookie Mistakes You Might Be Making With Buyer Personas
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Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. Without documented buyer personas, essential inbound marketing tasks such as creating […]

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Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
blog.hubspot.com

If you’ve ever been part of a company or worked on a product that’s undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work. I was part of a rebrand at […]

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How to Talk to Pretty Much Anyone About Pretty Much Anything
blog.hubspot.com

Edith Wharton once said, “Ah, good conversation — there’s nothing like it, is there? The air of ideas is the only air worth breathing.” Ms. Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails. […]

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Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
blog.hubspot.com

Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there’s no arguing that many diets have grown immensely popular in ways that aren’t so different from widely worn shoe brands or your favorite wearables. We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, […]

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5 Tips for Delivering Better Presentations
blog.hubspot.com

Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are.  If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. According to the Washington Post, America’s biggest phobia is the fear of public speaking – 25.3% of people in the US are afraid […]

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How to Easily Write Better Emails [Infographic]
blog.hubspot.com

Email has become the primary way most of us communicate in the business world — so much so that it often replaces face-to-face interactions. Just think about how many people you’ve emailed, but never actually met. This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a […]

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Copywriting Lessons From Companies Doing It Right
blog.hubspot.com

The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. We’ve become enamored with the idea that showing, rather than telling, provides a better brand experience. But the backbone of successfully using […]

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Don't Wait for Inspiration to Strike: 7 Methods to Spark Creativity
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Advertising is the business of creativity. And an agency’s existence depends on its ability to produce and cultivate creative ideas. So what happens when your creative flow is cutoff? What do you do when inspiration has evaporated?  Maya Angelou said, “Creativity […]

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