New European Social Media Benchmarks: How Does Your Company Stack Up?
blog.hubspot.com

Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what […]

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15 Expert Tips on Accelerating Your Sales
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. For a new startup with no case studies or testimonials at its disposal, this […]

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Creating A Thoughtful Content Strategy in Higher Education Marketing
blog.hubspot.com

Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. We looked at why you want to shake things up. We talked about who your audience is and specifically discussed how you are defining your “traditional” audience. Finally, […]

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How to Do Keyword Research for SEO: A Beginner's Guide
blog.hubspot.com

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. So I’m going to lay out a […]

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5 Pointless Marketing Metrics You Can Stop Tracking Today
blog.hubspot.com

In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that’s better. More time in your day to do the things you love? That’s better. More collaboration between Sales and Marketing? That’s definitely better. But in many areas of marketing, more doesn’t always mean better. Take your marketing data, for example. Though having data […]

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How to Create a Deep Connection with Your Readers
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Why do you keep coming back to Quick Sprout? Maybe it’s because you are learning a lot from me, or maybe it’s because I’ve helped you grow your business. Although those are contributing factors, they aren’t the main reason you come back. So, what makes you keep coming back? Over the years, I’ve built a […]

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How to Avoid the Risks of Bundling
blog.hubspot.com

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. After all, who wouldn’t want to receive a discount on more? The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Becoming […]

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
blog.hubspot.com

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s […]

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