Mac or PC? A Brief History of Apple & Microsoft’s Ad War
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For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out “ad war.” Remember those “Hi, I’m a Mac”; “Hi, I’m a PC” television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC? These funny […]

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19 Quick Tips to Improve Your Email Marketing Subject Lines
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Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients. After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your […]

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How to Build a Million Dollar Business From Your Personal Brand
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One of the main ways I drive revenue to my businesses is through my personal brand. People are learning about my companies through me. It’s been so effective that I’m able to generate at least 7 figures in income within 12 months of starting a new business… all through my personal brand. Just look at […]

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Infinite Scrolling: What to Consider Before Implementing It on Your Site
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If you’ve ever used Twitter, Pinterest, or searched for images in Google, you’ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up. While the last few years have been all about creating different types of content, we’ve been seeing more and more marketers […]

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What to Cut From Your Marketing in 2015
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Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales … And sometimes, doing more works. Blogging more, for example, can increase traffic and leads.  But other times, doing less is actually a much better idea. Adding more and more […]

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10 Marketing Predictions You Should Prepare for in 2015
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2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long experience, I think there are going to be a lot of changes. Before you start planning how you are going to market your business, read the 10 predictions below. If you follow them, you’ll […]

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PNG, JPEG, or GIF? How to Pick the Right File Extension [Infographic]
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When you’re first starting to create visual content, one of the easiest things to overlook is the image file type. It’s easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type … you just breeze on […]

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Color Theory 101: Deconstructing 7 Famous Brands' Color Palettes
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Pablo Picasso once said, “Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint.” Ladies and gentlemen, Picasso was wrong. You actually can figure out why “two colors, put one next to the other, sing.” Or, more accurately, you can figure […]

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