How to Achieve Exponential Growth With Marketing Analytics [Free Ebook]
blog.hubspot.com

Analytics can be a huge opportunity for both the growth of your business and of your career. According to a recent CMO Survey, CMOs report they spend 8% of their marketing budgets on marketing analytics, and spending on marketing analytics is expected to increase 60% by 2015. With bigger budgets for marketing analytics come bigger and […]

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8 Tips From Top Experts on How to Achieve More in 2015
blog.hubspot.com

Did you achieve all that you wanted to in 2014? Or, were you left wanting more? If 2015 goes the same as last year, will you be proud of what you accomplished? As entrepreneurs and marketers, we always want to do more, have more, and be more. We sometimes think the solution is working longer […]

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How I Easily Got 25% More Views on My LinkedIn Profile
blog.hubspot.com

Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan, Marketing VP Kipp Bodnar, and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. At #17, I — predictably — brought up the rear. Mercifully, Kipp helped me cobble together a plan for […]

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9 Essential Email Inbox Filters for Marketers
blog.hubspot.com

Tragically, if you’re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you’ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. Email volume is growing, attention spans are shrinking, and it […]

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Why Transparency Is The New Marketing
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Do you know one simple way you can generate more traffic and sales? It’s actually by being transparent. Being open about your business is a great way to gain people’s trust and loyalty. By sharing problems you maybe facing, or by sharing your financial numbers (whether they are good or bad) will help you build […]

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Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
blog.hubspot.com

When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new […]

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4 Basic A/B Testing Tips for Beginners
blog.hubspot.com

Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. For those of you thinking you could, in fact, eat the same meal every day and be okay with it, picture drinking your favorite alcoholic beverage instead; day, after day, after day. Feeling sick yet? Good, […]

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Content Selling: The Next Evolution of Content Marketing [Infographic]
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Marketers are well aware of the power of content to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as “hip” to the content movement […]

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