100 Lessons Learned from 10 Years of Blogging
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I can’t believe that I’ve been blogging for over 10 years now. Boy, has it been a fun journey! Overall, I love blogging because I enjoy helping others. In addition to that, it’s helped generate a lot of traffic and revenue for my companies. It’s actually our main marketing channel for each of my software […]

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Don’t Blog Unless You Use These 11 Tools
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Are you having a hard time blogging? I know I did when I first started out. Over the years, blogging has evolved, and many new platforms and tools have been created. Most of the tools aren’t very useful, but a few are. Here are the 11 tools that have helped make my blogging journey a bit easier […]

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9 Professional New Year's Resolutions You Should Actually Keep
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I never used to make New Year’s resolutions. They seemed like a forced, trite way to make a change in my life. If I really wanted to change, why would I wait around for January First? I figured I’d be better off just making sporadic changes throughout the year.  Well, that strategy hasn’t always served me […]

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12 Essential Elements of Guest Blogging Proposals That Get Accepted
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We all know that guest blogging, as a whole, isn’t dead. We also know that it’s a very effective form of brand building. And we know that we need to pitch guest blogging proposals in order to secure a guest post. But how do we actually do it? How do we create a guest blogging proposal […]

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One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
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The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Don’t worry, all of those references will make sense soon … I think. But the main point here is that […]

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The Stories You Meant to Read This Week, Summarized
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If you’re anything like me, you wake up in the morning and immediately start reading your email and social feeds. (I know it’s not good for me, but whatever — it’s just what I do in the morning.) I end up finding five or six stories I want to read, only have time to scan two before I […]

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How to Create Exciting Content for a Boring Industry
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As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?” The […]

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UX vs. Marketing: Can These Opposites Attract?
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This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is […]

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