Want Hordes of Raving Fans? 7 Content Best Practices to Follow
blog.hubspot.com

There’s a big difference between people who know about your company and people who rave about your company. While the former is something almost all marketing teams strive to get more of, developing the latter is key to growing your business.  So how do you get someone to not only know about you, but like you […]

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The Secrets to Building a High-Growth Marketing Team
blog.hubspot.com

Congratulations on that budget approval! It’s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. No matter what brilliant strategies and technology you deploy, it is still […]

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12 Little Things to Check Before Your Next Web Conference Call
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. When the vast majority of salespeople were field reps, taking a meeting or giving a demo meant physically meeting a prospect or group of stakeholders. Before you set out for the client’s office, you carefully […]

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What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
blog.hubspot.com

Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn’t fit that mold. It’s hard to explain: You’re just drawn to that other person, regardless of all the times you’ve spent fixating on your "type." Content crushes are no different. Last month, we published a post on the top […]

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What SEO Used to Be Versus What SEO Is Now
feedproxy.google.com

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains […]

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The Top 20 LinkedIn Pulse Articles of All Time
blog.hubspot.com

"All time" here is like a year or so. Pulse isn’t that old. But that’s been plenty of time for the platform to enjoy a veritable landslide of digital musings from ninjas and gurus from here to world’s end. As with any open content platform, there’s going to be some hogwash to sort through, but […]

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20 Must-Read Takeaways From the Dublin Web Summit
blog.hubspot.com

Imagine a party where Bono, Drew Houston, Eva Longoria, and 20,000 of your lovably nerdy tech friends show up. Add colorful sheep, some intermittent Wi-Fi issues, and a whole lot of drinking, and you’ve got the Dublin Web Summit, one of the hottest tech and marketing events of its kind. The event is remarkable unto […]

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
blog.hubspot.com

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that […]

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