How an A/B Test of Landing Page Form Copy Improved Lead Quality
blog.hubspot.com

When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be … right? Truthfully, it’s not always that simple. For most businesses, changing the form length is a great way to get started […]

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10 Helpful Tips for Choosing and Using Fonts
blog.hubspot.com

When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the “right” one can feel overwhelming. But the good thing about fonts […]

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4 Creative Ways to Make Your Website More Personalized
blog.hubspot.com

We’re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon’s algorithm think you’d like, and you can’t open up an email without […]

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Replace Your Banner Ads With Baby Animals [Free Chrome Extension]
blog.hubspot.com

You know what’s really annoying? Irrelevant, untargeted banner ads. They’re all over the web, barraging you to buy buy buy from a company you’ve never heard of while you’re just trying to enjoy the few minutes a day you get to sit down and read your favorite media site. You know what’s less annoying? Baby animals. Kittens […]

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How to Use Data Visualization to Win Over Your Audience [Free Ebook]
blog.hubspot.com

We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it. Have you ever seen a data-packed presentation, report, or infographic that […]

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Why People Buy Things Online [Data]
blog.hubspot.com

Just because we’re marketing things doesn’t mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on — it’s going to be very hard to end up at your destination without a scratch.  To catch up on the latest and greatest research about online buyer […]

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How to Make Your Infographic Clickable in 10 Minutes or Less
blog.hubspot.com

The great thing about marketing content that’s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. Actually, this blog post is a perfect example: It’s about how to make your infographics clickable, but what if you don’t know how to make […]

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9 Real-Life Conversion Rate Optimization Tests to Try Yourself
blog.hubspot.com

I don’t know about you, but I learn best by looking at examples. Learning formulas and high-level concepts only gets me so far — the real-world application is what makes things stick.  But in conversion optimization, examples are especially hard to come across. Unless you know they’re happening or want to spend an inordinate amount of time […]

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