How to Be Successful on Twitter: 9 Surprising Stats to Know
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There are 284 million monthly active users on Twitter and chances are, you’re one of them — we’re certainly are. Unfortunately, just because all of us are active on Twitter doesn’t mean we’re using it the right way.  And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter … and what […]

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How to Objectively Evaluate Your Next Job Candidate
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This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. When it comes to interviewing candidates, our greatest enemy is ourselves. We lose objectivity and justify guesses with subjective evidence. We find arguments to justify our decisions and prove our analysis is correct. To make matters worse, we hamstring our […]

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How to Use SWOT Analyses for Smarter Content Strategies
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It’s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year’s company goals and uncover opportunities for moving the needle on next year’s. But when most people run these analyses and calculate next year’s predictions, they forget about one crucial thing: market conditions. They’re so […]

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Which Channels Are Best for Content Promotion? [Infographic]
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Lately, I’ve been hearing more and more questions about earned, owned, and paid media. What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others?  Thanks to Column Five, there are now some quick, easy-to-consume answers to most of these questions. In Column Five’s infographic below, […]

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How to Produce Flawless Audio Interviews With Industry Experts
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There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn’t mean they always turn out that way. Without some direction, it’s very easy for interviews to fall into the latter camp.  That’s where this article comes in. […]

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Tips for Finding an Authentic Voice in Higher Ed Marketing
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What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what […]

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An Illustrated Guide to Organizational Structures [Free Ebook]
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I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the […]

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The Evolution of SEO [Infographic]
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Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.  SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you’re all […]

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