It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Email continues to […]
“What’s in a keyword? That which we call a rose by any other name would smell as sweet.” – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard) You might remember analyzing that oft-quoted Romeo & Juliet line in high school English
Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes. What I’m trying to explain to the audience is that no one starts out as a great photographer, writer, or filmmaker. We all start at zero and […]
Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing. So, how can you facilitate the whole process? You can use a number of tools that can help you generate ideas, make the writing process easier, and […]
Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Others are words that have been stretched into more parts of speech than originally intended — like when “trend” became
It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page.
We all know that business blogging is one of the core tenets of inbound marketing. It helps drive traffic to your website, convert that traffic into leads, establish authority, and ultimately drive long-term, bottom-line results. With all of those benefits, you’d think executives would be lining up at your cube, laptop in hand, ready to […]
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