Have you ever wondered why some types of content generate lots of search traffic and others don’t? I too was wondering about that, so I started to look for patterns and analyze competing blogs. What I found was interesting – so interesting that I decided to create an infographic to illustrate my findings. If you want […]
If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn’t you do it every single time? According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent! If I were to tell
This professor sure knows how to write a provocative title. “Wasting Time on the Internet” is the name of the University of Pennsylvania’s newest English course, which will be taught in Spring 2015 by Professor Kenneth Goldsmith. And, because people love talking about wasting time on the internet almost as much as they love actually […]
The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right. But content marketing has so many elements to it that it’s really easy to forget them, right? To help […]
Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases […]
Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted.
By now, most marketers know that Twitter isn’t just a great medium for creating and reinforcing your brand image — it’s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you
Know what’s scary? Figuring out Halloween costumes for work. You’ve gotta strike the right mix of work appropriate and creative — nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, […]