We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all.
As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: […]
SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? You should stop using the tactics I discuss below and start using the […]
Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends. I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once […]
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The way you go about setting goals is all wrong. You may not even be aware of it. And the
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear Journalists, It’s me, PR. I wanted to write to you today as someone who has read countless articles on
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Nowadays, we’re often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own […]