This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Face-to-face vs. phones. Business trips vs. sales floors. Your gut feeling vs. your CRM. If you’re leading a sales organization that leans toward the former, it might be time to work on building a modern sales culture.
Recently, two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users’ emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently.