If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it’s much easier for you to prioritize your team’s activities. You should always look in your own analytics
Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity […]
What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimization. A good marketer needs to be creative. Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to […]
Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” Don’t worry. Your instincts are dead-on. The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know.
Not everyone who works in marketing imagined they’d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Recently, there was a discussion on
I’ve had my content featured all over the web, ranging from sites like Business Insider and Entrepreneur Magazine to niche blogs like Copyblogger and Search Engine Land. Some of my posts did extremely well, while others didn’t do as well as I wanted. I’ve guest-posted over a hundred times and learned a lot over the years. If you […]
We’ve all been there. You spent countless hours conducting ironclad research for your latest infographic. You tangled with a designer over the minutest details. You struck the perfect balance between education and promotion in the finished image. You even squeezed the file into CMS-friendly dimensions, whipped up an embed code, and
In his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was “a fossil” on account of her inability to